Artspotter allows you to discover and engage with exhibitions, venues, and street art world-wide.
When we first met, we saw a young start-up company with huge potential, and were very excited about helping them on their way. Raphaëlle Heaf, the Founder of Artspotter has a determination that matches our own so there was no doubt that we'd make a good team.
Artspotter already had a version 1 of the app, people were using it, and Artspotter's funding and PR was growing. We worked closely with Raphaëlle and her team to build on the existing Artspotter brand. We started by creating moodboards of the digital brand and style, we firmed up colour palettes and typography, introduced texture, defined iconography, and into the finer detail like how images would be handled.
We then went onto wireframing the app — in this case all wireframes were sketched (rather apt). Strategy, flows, and whole sections were challenged, and the whole app reworked into something much more mature, social, and discovery-led than that of version 1.
Once the entire team were happy, we progressed to pixel design. Using our original moodboards as reference of the core brand, paired with our knowledge of designing specifically for the iPhone, it soon came together.
We will continue to work with Artspotter, consulting on design, UI improvements and additions, and help them through this crucial time where they're really getting the recognition they deserve.